News

The marketing team that promotes University College of Syracuse University has won a bronze award in the 2018 University Professional Continuing Education Association’s (UPCEA) Marketing Awards Competition. The awards recognize the best marketing practices and promotional pieces in the field of professional, continuing and online education.

University College’s 100^th-Anniversary advertising campaign took bronze in the Interactive Media category. It recognizes the significant achievements of SU’s division of part-time studies, which is celebrating its 100^th year of creating opportunities for nontraditional students. The award will be presented at UPCEA’s Annual Marketing and Enrollment Management Seminar in November.

UC was recognized for a multifaceted interactive media campaign that used testimonial-driven promotions to showcase UC’s impact on the lives of part-time students. A testimonial wall installation in the UC lobby at 700 University Ave. features the words of many students and faculty, past and present. A four-minute video features UC alumni sharing individual stories of perseverance, achievement and triumph during their journey to an SU degree, which they all achieved as nontraditional students juggling numerous real-life responsibilities. The video was featured at a gala celebration held on campus Oct. 6 as a fundraiser for the newly established Centennial Scholarship for part-time students.

UPCEA is the leading association for professional, continuing and online education. Founded in 1915, UPCEA now serves most of the leading public and private colleges and universities in North America. It provides innovative conferences and specialty seminars, research and benchmarking information, professional networking and timely publications.

University College has been providing access to Syracuse University academic programs and support services to diverse part-time student populations since 1918.

“Something there is that doesn’t love a wall,” wrote Robert Frost in 1914, when he penned “Mending Wall,” one of his most famous poems. Just four years later, the original iteration of University College was born, and 100 years later—this year—a different kind of wall was created at 700 University Avenue. This wall is also full of inspiration, and it will be available for viewing through the end of the year. UC’s wall is in the main lobby, just inside the front doors. The installation features rows of framed quotations from scores of people whose lives have been changed at University College—students, faculty, and staff.

“I knew that with more education, there would be more opportunities for me to help others change their lives.
This isn’t just about me. It’s about what this education will empower me to do for others. ”

—Angela Monico ’13

“At UC, I was in the right place,” wrote Monica Brown ’09. “Everybody made themselves available to me. The support was wonderful,” she said. Monica earned a degree in social work and is now the Deputy Commissioner of Onondaga County Department of Social Services Economic Security.

“Returning to school was a second chance for me to fulfill lifelong goals and dreams,” wrote Timothy Bryant, ’15. He was a high school dropout who earned a GED and later completed his SU degree, making the dean’s list every semester he was enrolled.

Stewart Koenig, a UC instructor, wrote this: “Being part of the University College faculty is a joy. Never have I been involved with more engaged students. They multi-task between work, family, and part-time education and are eager to absorb all the learning they can. I am so honored to play a role.”